Addiction: “OxyContin is a simple pill. It contains only one drug: oxycodone…molecularly … similar to heroin.” — "DreamLand" by Sam Quinones

Business: Purdue Pharma, a former boutique chemical company, saw a business opportunity to create blockbuster drug sales by leveraging the growing concerns of the medical establishment to find a solution for pain in any and all of its variations.

Capitalism: To accomplish their goal, the owners of Purdue Pharma bought a small advertising firm and then engaged in one of the most massive and corrupt advertising campaigns, specifically targeted at both general practitioners, family doctors and pain management specialists, assuring them that OxyContin was a safe and non-addictive painkiller. This was based on absolutely no scientific nor peer review research.

Deaths: As a direct result of its monetary benefits, with unscrupulous medical professionals writing pretty much fake prescriptions, along with the pills covered under Medicare and Medicaid, pill mills developed dispensing OxyContin and other opiates at exponential rates.

"Among the more than 64,000 drug overdose deaths estimated in 2016, the sharpest increase occurred among deaths related to synthetic opioids with over 20,000 overdose deaths." —

Peter Vedro, Baraboo