MILWAUKEE — Alan Sanders, a steel industry veteran of more than two decades, has been named vice president of sales at Max Weiss Company, the region’s leader in custom metal bending and fabricating.

Sanders, a town of Trenton resident who has served as sales and estimating manager at Max Weiss Company since 2013, brings hands-on knowledge of construction metal forming and rolling to his new position. He has been a journeyman structural steel fabricator since 1994, earned through a four-year, 8,000-hour state of Wisconsin apprenticeship and more than 575 hours of instruction.

Sanders joined Max Weiss Company in 1989. He worked 15 years in different production roles, earning numerous promotions including plant engineer and operations manager. He has actively coached and mentored fellow workers, and pioneered an internal company training program to help machine operators improve their skills.

Sanders is a graduate of Milwaukee Area Technical College. He holds professional certifications for welding and quality/supervision. He is active in industry trade associations, serving as chair of the American Institute of Steel Construction’s Bender/Roller Committee, and in the American Welding Society.

For more information, call 414-355-8220 or visit maxweiss.com.