Straight Forward of Wisconsin, a contact center solutions company based in Sauk City, has expanded to five locations including Eau Claire, Rice Lake, Brodhead, and the newest site opened Nov. 4 in Menomonie.

CEO Lori Recker said that client needs and continuing growth opportunities have allowed the four-year-old privately held company to make the decision to open a 100-person operation in Menomonie.

For more information, visit or stop by 855 Community Drive, Sauk City.

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