Nicole sits at desk 3

Nicole Thompson will serve Madison Area Technical College in the college's new position of regional workforce and economic development, strategic community relations and marketing director for campuses in Fort Atkinson, Reedsburg, Watertown and Portage.


Madison Area Technical College’s new position of regional workforce and economic development, strategic community relations and marketing director is so long it can’t fit on Nicole Thompson’s business card.

However, in her new role, she is looking forward to helping the college fulfill its mission to connect with the communities the college serves.

Thompson said the college’s commitment to creating a position to fulfill its mission is what attracted her to apply for the role. According to the website of Madison Area Technical College, its mission “provides open access to quality higher education that fosters lifelong learning and success within our communities.”

“That said a lot to me about their mission and how they wanted to be a part of a partnership that resulted in stronger communities,” said Thompson, who started her new position in January.

In a press release from Madison Area Technical College, the goal of the new position is to match “college resources with community needs.”

Thompson, a Portage area resident, will serve at Madison College’s campuses in Fort Atkinson, Portage, Reedsburg and Watertown.

Thompson said her job is to connect with the surrounding communities, communicating with community leaders, organizations and businesses, as well as finding out what the needs of the community are, to find ways the college can better serve its communities.

“Bring that information back to Madison College so we can say ‘These are the ways we are currently offering programs that meet the community needs and get that word out to the community and these are some areas where we could consider developing new programs in order to meet those needs,’” Thompson said.

Thompson is a graduate of University of Wisconsin-Stevens Point and has previous marketing experience as a director of public relations and advertising at Wollersheim Winery and Distillery in Prairie du Sac and as a director of marketing and communications for the University of Wisconsin-Baraboo/Sauk County.

Thompson said her new position is “taking shape” and she is still learning about the colleges programs and services. However, she said she finds herself “continually impressed” by what the college has done to meet the needs of the communities it serves.

“I think it goes back to a really strong commitment by the college to understand the communities and partner in ways that are ongoing and new,” Thompson said.

According to the press release, Madison College serves more than 37,000 students throughout a 12-county district in south-central Wisconsin, offering more than 150 diverse career programs and certificates.

Contact Erica Dynes at 608-393-5346 or on Twitter @EDynes_CapNews.