Mike Brown has a philosophy. “Treat people the way you would want to be treated, and they will come back.”
It’s a good mantra to have for the new business owner, who opened Too Clean Car Wash and Detailing in Prairie du Sac, on May 5. The business fits into the two car bays at the old Midway Oil location, right off Water Street.
“So far people have heard of me, but they don’t know exactly where I am yet,” Brown said.
Too Clean offers a full array of interior and exterior hand wash and detailing services for vehicles, in addition to waxing, buffing, carpet and upholstery cleaning, vacuuming and tire dressing — even underbody work.
Originally from Milwaukee, Brown settled into the Sauk Prairie area about 16 years ago. A lot of his friends and relatives went into the car washing business, which got Brown thinking he might like to do that also. Fearful of taking on his own business, though, he settled on selling cars for a while.
“I had the idea for a long time, but I could never find the right location suitable for a hand-wash and detail business,” Brown said.
He saw an opportunity when George and Jennifer Urban relocated the majority of their business, Midway Oil, from Prairie du Sac to Sauk City. He met with the Urbans, and together they hammered out a plan that would allow Brown to rent the two car bays along Water Street.
“I was still selling cars at the time and was doing well; I was worried about trying something different,” Brown said. But with a little guidance and encouragement from the Urbans, Brown decided to make the move to business owner.
Brown is still trying to get the word out about his business, which he has seen pick up due to word-of-mouth.
“I think that’s the best advertising you can have in a small town,” Brown said.
He said what makes his business different than others is his competitive pricing and the pride he takes in his work.
“I want people to leave happy so I see their faces again,” he said.
If all goes well with the business, Brown hopes to someday open more wash and detailing shops.
“It was overwhelming at first; I was so worried about not being able to succeed,” he said. “But everything sort of fell into place. I think if I just keep doing what I’m doing, I think I’ll be alright.”