Leave it to a clothier to know a good fit. Betsy Hansen has found one at 124 Third St.
Her secondhand store Recycled Sally’s has moved one block east of its longtime home in downtown Baraboo. It opened on Third Street, across from The Grainery, in late August.
The store, which sells like-new clothing for women and children, was closed only one day as staff, customers and their families moved racks and merchandise down the street Aug. 26. “It was just a parade all day long,” Hansen said. “I think I logged 9 miles that day.”
The new spot marks Recycled Sally’s third location on Third. The store opened in 2010 at the corner of Third and Oak. A year and a half later it moved to 119 Third Ave., where it operated until last month. Baraboo entrepreneur Mike Yount is working to buy the building from Baraboo State Bank and establish a retro ice cream bar there called Tin Roof Dairy.
Knowing her store might need a new home, Hansen went looking for available downtown storefronts. She found a perfect fit in the former home of Back Door Antiques, where she rents from the recently retired Rikki McNabb. “This block is definitely a livelier block,” Hansen said. “We love our store. We’re pretty excited with where we ended up.”
The move presented an opportunity to move women’s clothing upstairs and put children’s wear downstairs. It was the opposite at Recycled Sally’s former location. Hansen hadn’t planned to sell women’s clothes when she first opened, but over time they have become her best sellers.
“You learn never to say never,” she said.
Recycled Sally’s started with six racks and a handful of consigners. Today it boasts more than a dozen racks and 3,000 consigners. “Everybody who comes in here is our friend,” Hansen said. “It’s been fun watching the kids grow.”
Downtown Baraboo Inc. President Deirdre Marshall said Recycled Sally’s is a draw. “Quality resale and consignment is a nice balance to the boutique shops in Baraboo, and appeals to younger shoppers and parents on a budget,” Marshall said. “They do consignment right and are very involved in the community.”
Recycled Sally’s inventory includes new items with tags, as well as secondhand items that are in good condition. In addition to clothes for women and children, the store sells scarves, maternity wear and other items. “We’ve still got the same stuff,” Hansen said, “just in different places.”
The store’s address changed, but its hours and phone number and staff of 10 have not. “It was working,” Hansen said, “I didn’t want to change it all up.”
“They have an incredibly loyal customer base – any business would want the kind of love Recycled Sally’s inspires,” Marshall said.