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It's become a tradition that every year I challenge myself to purchase all Christmas gifts -- including those for me, which is many of them -- from Baraboo merchants. When I began this challenge more than a decade ago, it was a much bigger challenge. Back then, I was willing to accept limited selection and higher prices because it was important to me to keep my spending local. But today, our stores offer so much unique merchandise in so many price ranges that it just makes sense to buy it all here.

Are you shopping for a techie, pet lover, reader, antique lover, HGTV junkie or someone who needs a spa day? Do you need an educational toy or a gift for a fashionista, gourmet cook, health nut, quilter or gamer? There are gifts for them all in downtown Baraboo, and you'll feel good about supporting the local merchants who help make Baraboo the envy of surrounding communities.

Experience the magic of downtown Baraboo this holiday season and buy local.

Dee Marshall, Baraboo