Careful planning has produced a successful launch for a business that features artisan products from Wisconsin packaged and delivered in boxes that give the new business part of it’s name “WiscoBoxes.”
“The boxes themselves are part of the gift,” said Sarah Botham, who founded the company.
Botham said she and brand manager Megan Madsen as well as others spent a year brainstorming. The idea was to find a way to provide customers with some of the finest products available from Wisconsin’s growers, producers and artisan manufacturers.
Madsen and Botham spent the better part of a year combing through stores, farm markets, craft shows, social media and more to select products that reflect the high quality and skill of Wisconsin artisans. Botham said they tried to select some iconic items that reflect Wisconsin’s reputation. There are more than 40 producers from 21 different communities across Wisconsin included.
Those numbers will likely grow as the company continues to add to the nine themes it launched with on March 29. (Suggestions also are welcome).
All of the items are packaged in a signature red gift box with themes such as like Purebred Red (a favorite of Badger alum and supporters); Hey Baby, Baby; Here Comes the Bride; Enticing Vices (coffee, wine and chocolate); Sweet Somethings, Cheese Please and others. Graduations and Fathers Day are obvious occasions for additional themes.
Botham said the difference between WiscoBoxes and competing products is the way items for WiscoBoxes are curated, the fact that they only feature Wisconsin products and the ability to include wine or alcohol.
Botham has experience through Botham Vineyards with shipping and logistics. She also runs a marketing business, Botham Ink, that is housed in the same building as WiscoBoxes in Mount Horeb. Madsen brings retail experience and creative energy to the business.
“She’s artistic, creative and a master of organization,” Botham said of Madsen.
Organization is key to the business with products, including some perishable, coming to the site in Mont Horeb, getting packaged and then shipped. Botham’s freight manager is her brother Tim Fletcher from Dodge County.
To date, they said WiscoBoxes have been well received. In addition to the themes, the boxes come in multiple sizes and can be customized (there is even build your own options). They can be purchased individually or by organizations or businesses considering corporate gifts.
“They are elegant, thoughtful and easy on the purchaser,” Botham said.
The website, wiscoboxes.com, provides order forms, suggestions and all the details about WiscoBoxes.
NOTE: This article was corrected May 10, 2017, to reflect that Sarah Botham is the founder of WiscoBoxes.