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Mayville named Wisconsin Main Street community

Wisconsin Economic Development Corporation Deputy Secretary Tricia Braun, right, presents a certificate to Mayville Mayor Rob Boelk and Main Street Mayville Manager Trina Justman Reichert on Tuesday in Foster Park. Gov. Scott Walker proclaimed Tuesday as Wisconsin Main Street Day.

MAYVILLE — Main Street Mayville was designated as a new Wisconsin Main Street community Tuesday by the Wisconsin Economic Development Corporation, joining a group of 33 other communities that have demonstrated a sustained commitment to revitalizing commercial districts.

Main Street Mayville Manager Trina Justman Reichert and Mayville Mayor Rob Boelk received a certificate from WEDC Deputy Secretary Tricia Braun. Gov. Scott Walker proclaimed Tuesday as Wisconsin Main Street Day.

An unveiling of a Wisconsin Main Street sign that will be erected in the city was witnessed by many community members and Main Street Mayville board members.

Sign unveiled

Community members celebrate Main Street Mayville's designation as a Wisconsin Main Street community by the Wisconsin Economic Development Corporation.

Main Street Mayville, created in 1997, was chosen for the program because of its track record of success, as well as its ongoing commitment to the Main Street principles that are key to enhancing business districts. The designation comes as the city prepares to celebrate its 175th anniversary in 2020.

The organization provided WEDC with a clear plan for utilizing the services offered by the Wisconsin Main Street Program as it focused on development, housing, placemaking and awareness. Main Street Mayville already has a historic district, a façade improvement grant program and other programs that will complement the assistance provided by the state.

Reichert reflected on everything that led up to the designation.

“Many may see the fun events we put on as an organization,” she said. “But the time we put into supporting and growing and loving our district goes well beyond that. The journey that has brought us here today has not always been an easy one, but it has been worth it. I am standing here not only because of the efforts I have made and the board, but on the backs of those who have been making those efforts in our district for over 20 years.”

The Wisconsin Main Street program is a comprehensive revitalization program designed to promote the historic and economic redevelopment of traditional business districts in Wisconsin. After a thorough application and review process, WEDC selects communities to join the program. The communities receive technical support and training needed to ensure that their downtown districts continue to thrive as center of community activity and commerce.

Reichert said she is proud of all the work that was done in order to earn the designation. She sees a bright future for Mayville.

“We invite you to visit our charming district along the beautiful Rock River, where you will meet industrious, welcoming, down-to-earth people who are proud to call Mayville their home,” she said.