Columbus’ Hometown Market has been sold to Maurer’s Foods from Madison.
Maurer’s announced the transaction in a Nov. 8 press release. Hometown Market, 150 Commerce Drive, was owned by Columbus businessman Mike Eisenga. The facility also includes Ace Hardware. No changes are planned for the hardware store. Eisenga is excited for the change and said Maurer’s will be a positive addition to Columbus.
“Maurer’s plans to have its business into the store on Dec. 5,” Eisenga said. “As it transitions from Hometown Market to Maurer’s Foods, the store will remain open.”
Shortly after the Dec. 5 change, customers will start seeing the new branding on advertising material.
Hometown Market, previously known as Sentry Market, changed its name and left Sentry in March of 2018. The 26,000-square-foot facility opened with Ace Hardware at Columbus Commerce Center March 26, 2015.
“There was a great footprint put in place by Hometown Market; I think they did a great job,” Eisenga said. “But I’m looking forward to Maurer’s coming in. They are currently buying some of the equipment there and have signed a lease with me.”
Eisenga said he got a good deal on the transaction, but would not specify the sale price.
Jeff Maurer owns the Madison Fresh Market store near UW-Madison and Mauer’s Market IGA with daughter, Kristie. The family has more than four decades of grocery store experience. According to the release, Maurer’s focuses on smaller, full-service stores featuring nutritious, high-quality products at competitive prices.
The company has similar IGA stores in Janesville and Wisconsin Dells.
“At Maurer’s Market IGA, we know that shopping local is very important, Maurer said. “The community we serve wants friendly service from our staff and they want local products at the peak of freshness so they can feel good about eating and feeding their family. We look forward to supporting our new friends, neighbors and family and doing our best to offer fair pricing with our IGA private label and national brand.”
The Columbus location plans to offer a full grocery line featuring local produce, meats and seafood, a bakery, deli, large dairy and cheese selections, along with frozen food and other snacks. The market will also feature chef-prepared meals, which includes ready-to-heat and grab-and-go items.
“I’m excited for their presence in the Commerce Center,” Eisenga said. “They have a good reputation in the grocery field. They will be a strong tenant.”
“We look forward to cross promoting the two businesses and continuing to offer the convenience of a one-stop shop for our DIY customers. Customers can expect to find kitchen accessories, hardware and grilling accessories as well as seasonal inventory,” Maurer said.
The store will be open 7 a.m. – 10 p.m., Monday –Sunday.