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The 2017-18 Columbus High School yearbook staff received a prestigious national award from Jostens for its excellence in publishing The Cardinal.

The Columbus High School yearbook staff has been awarded, once again, the Jostens National Yearbook Program of Excellence Distinction for 2017-2018.

This is the third year in a row that CHS has earned this distinction. The National Yearbook Excellence award is designed to recognize the yearbook programs nationwide that strive to create a book that improves the four-year experience for the students that they serve by making sure students feel included in the book and therefore feel a sense of belonging within their school community. In addition, the distinction requires the staff to work toward and hit critical deadlines in the production of their book to guarantee a book on time and within budget. Only about 2 percent of area high school yearbooks earn this distinction. There is a banner in the lobby in recognition of this accomplishment.

There are several award criteria. First, yearbook students must analyze data to ensure coverage of all students, they must tag photos and track how often each person appears in the book while it is in process. Secondly, they must meet all publication deadlines; students work diligently through the year to cover events and complete original page layouts that highlight programs, people and events at CHS. Finally, the staff has a sales goal to meet; more than 70 percent of students at CHS buy a yearbook. Students create marketing campaigns throughout the school year to promote yearbook sales ranging from information booths at conferences to Snapchat posts to sidewalk chalk. Yearbook staffer Addie Vick said, “There is so much that goes into making the yearbook and making sure that everyone is included. I had no idea what went into it when I first started.” Vick has stayed on this year as a yearbook photographer to help with this year’s book.

The CHS Yearbook, The Cardinal, is a 112-page color book with a student designed cover created by CHS students.