The “Where’s Aldo?” movement is starting to gain momentum in the Mauston area and could be around for years to come.
Mary Hudack, Director of the Mauston Area Chamber of Commerce, presented an update on the tourism campaign at the Mauston Common Council meeting Tuesday night. The meeting was held at the Hatch Public Library. Since January of 2015, the chamber has worked with Social Energizer, a social media marketing firm from Appleton, to promote tourism in a 30-mile radius of Mauston.
Earlier this spring, Mauston unveiled the “Where’s Aldo?” marketing venture. The image of famous conservationist and author Aldo Leopold is displayed on selfie sticks in various locations across Juneau County. If people see Aldo, they’re encouraged to take a photo with his face and post it on social media with the hash tag #WheresAldo.
Hudack said a Joint Effort Marketing (JEM) grant from the state provided funding for the social media campaign. In the past few months, Mauston has partnered with other municipalities in the area to promote “Where’s Aldo?”
“We are with the Village of Necedah, Village of Elroy and Lyndon Station, along with the Necedah National Wildlife Refuge and the Aldo Leopold Foundation in Baraboo,” Hudack said. “Aldo has been in different locations throughout May and June and will be a presence for the next three years for us.”
On July 1, the chamber will partner with the Greater Mauston Tourism Association and the Juneau County Sea of Change for a special event at 651 N. Union Street, a plaza next to the True Value store.
“We appreciate your support in promoting this campaign,” Hudack said.
For more information on the “Where’s Aldo?” campaign, call the chamber at 608-847-4142.
The Hatch Public Library is currently undergoing a summer maintenance project that is scheduled to be completed by July 1.
Library director Bridget Christenson provided the council with an update on the project.
“We’re replacing some cracked curb along the sidewalks and sanding and painting metal railings; just a lot of maintenance issues that have been building up for the past 15 years,” Christenson said.
After the current project is finished, the library board will look at expanding parking around the building.
“We’ll probably discuss that at our July meeting,” she said.
Last month, the library board approved an upgrade to the library’s computer lab. Christenson said the library has 16 public internet stations. About every five years, the library upgrades with new computers. The old computers were installed in 2011.
Christenson said the Friends of Hatch Public Library will help sponsor the Concerts in the Park series this summer at Riverside Park. The concert series runs every Monday, beginning at 7 p.m., through August.
“The Mauston Community Band play every other Monday, but when they’re not playing it will be a variety of musical acts, with some being local,” Christenson said.
The library will begin its summer reading program on July 11, for children and adults. The program runs for six weeks.
For more information on Hatch Public Library, call 608-847-4454.
Update on sidewalk project
The city continues to move ahead with construction work for sidewalk improvements along Attewell and Division streets.
On Tuesday, the council passed three change orders for New Age Construction, the company in charge of the project. The three change orders increase the amount owed to $21,036.
In the city administrator’s report, Nathan Thiel said the Finance Committee is looking at several different firms that could help Mauston with long-term investments. No action was taken during Tuesday’s meeting, but Thiel said the council could make a decision at the next council meeting.
“This just puts us toward the next step in the process,” Thiel said.