Kaitlyn Lenorud is getting a rare opportunity at a young age.
Lenorud, 20, is one of the area’s newest business owners. She opened 4 Seasons Floral & Gifts in downtown Mauston June 1. Despite graduating from Mauston High School just two years ago, Lenorud believes she is ready for the challenge of running her own business. 4 Seasons was previously known as Kim’s Floral, owned by Kim Murphy for several years.
“It’s been a huge change,” Lenorud said. “I was in college at La Crosse for business management and had an internship for a floral shop there. Then Kim told me she was selling the place. I’ve always wanted to open up a floral shop anyway and since this is already established I thought, might as well.”
The flower and home décor shop is located at 143 Division Street. The building, more than 100 years old, was once a hospital but has taken on many facelifts through the years. While the name and ownership have changed, Lenorud thinks keeping the store as a floral destination will attract customers that frequented Kim’s Floral.
“Things have been going good so far,” Lenorud said. “It’s been busy. I’ve been just trying to get the swing of things.”
Jacqueline Reilly, who worked for Murphy, has joined Lenorud to help run the store.
“She has really been a big help in having everything run smoothly,” Lenorud said.
Lenorud is hoping to use the business management skills she learned at Western Technical College to help her successfully run the store. 4 Seasons offers flowers to funerals, weddings, parties and other special events. The shop is open Monday-Friday, 9 a.m. – 5:30 p.m. and 9 a.m. – noon on Saturdays.
“We do candy bouquets and we have some gifts, but I’m trying to get more of that in here,” Lenorud said. “That’s something I want to bring more of; kind of a gift-store sort of feel to it.”
In addition, the shop offers home delivery. In the coming months, Lenorud wants to feature more varieties of flowers, giving customers options they might not find at other local stores. To expand the business, Lenorud is also planning to offer tuxedo rentals.
“That’s something that a lot of places don’t offer,” Lenorud said.
4 Seasons is also making a push to bring more plants to the store, along with home décor items.
Lenorud would like to move to a bigger location within the next year. Her father, Brent, sells mulch and landscaping products and Lenorud’s goal is to tap into the greenhouse business.
“That’s a long-term goal,” Lenorud said. “I don’t know exactly when that is going to happen but I’m going to try to do something like that.”
The young business owner credits both her father and her mom, Gina, for helping her pursue her dreams. Lenorud’s sister, Grayson, has also pitched in to provide assistance.
“My entire family lives around the area and is always helping out when they can,” Lenorud said.
4 Seasons allows her to dive into her creative passion. She thought about pursing an art degree, but felt going into the floral business would be more fruitful. Lenorud almost pursued a path in law enforcement.
“I was originally in a criminal justice program to be a cop but switched to business management to be in floral,” she said. “It’s a big jump, but that’s where life is now.”
On Aug. 19, 4 Seasons is having a grand opening celebration from 9 a.m.-2 p.m.