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Father’s Day tradition brings out crowds to Beaver Dam park (copy)

Kailia Schultz takes a photo of vehicle at the Swan City Park Car Show on June 17, 2018. Cheese Wheel Inc. announced it will no longer organize the show. It encouraged another group to take on the annual event.

Beaver Dam’s biggest Father’s Day event is in need of a new organizer.

Cheese Wheel Inc., the automotive charity organization that has put together the June car show at Swan City Park since 2012, announced Thursday it is exiting the show. Every Father’s Day, car enthusiasts fill the park to show off their rides. The Beaver Dam Police Association previously organized the show, Cheese Wheel said.

“This decision was one our team struggled with for the last couple of years and it comes with a heavy heart,” Cheese Wheel President Aaron Guell said in a statement.

He said the organization’s charitable event portfolio has grown over the years and Cheese Wheel decided to shift focus.

“Our hope is the car show continues on into the future under new leadership that shows they are determined to continue its long-running success,” Cheese Wheel Vice President Brian Apple said in a statement. “We want to support the transition of the Swan City Car Show by training the new group or business on how to prepare and run day-of.”

Mick Fischer of Beaver Dam helped found the car show 26 years ago. He said he would hate to see it go by the wayside.

“Hopefully we can come up with an organization locally that wants to commit the time and energy it takes to put the show on,” he said. “It takes quite a bit.”

Cheese Wheel started in 2005 in Beaver Dam as a volunteer organization and has generated over $100,000 for charity through automobile-themed events.

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Other than the car show at Swan City Park, its events includes the Cheese Wheel 450, the Cheese Freeze Competition Rally and the Subaru FL4TFEST.

The organization is encouraging past sponsors, volunteers and participants to support efforts to find new leadership.

Follow Chris Higgins on Twitter @chris_higgins_ or contact him at 920-356-6751 and chiggins@wiscnews.com.

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