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After surpassing last year’s goal the Reedsburg Area United Fund is hoping to do it again for its 2019 auction.

Last year, Reedsburg Area United Fund Chairman Jeannine Mueller said over $40,000 was raised during the week of the organization’s annual auction and sold over 1,100 items. This year, the goal is to raise $35,000 to divide between 25 plus non-profit organizations within the Reedsburg and Weston School Districts. To reach its goal, Mueller said at least 1,200 items will be needed.

It is the 66th year the auction has been hosted and broadcast to the local community.

The event will be Jan. 21-25 at the VFW Hall in Reedsburg. The auction will be broadcast on radio station WRDB-AM 1400, television Channel 12 on both the Reedsburg Utility and La Valle Telephone Channel and steamed on Facebook Live at three different times: 9 a.m. to 11 a.m., 3 p.m. to 4:30 p.m. and 6 p.m. to 10 p.m.

While she said the auction will try to be off air by 4:30 p.m. Jan. 25 it will mainly depend on how many auction items are left. The phone number for the auction for people to call in and bid during the week is 608-768-7000.

Donations can be dropped off at the Reedsburg Area Chamber of Commerce until Jan. 17. After that date, items can be brought to the VFW Hall, located at 200 Veterans Drive. Items can also be picked by calling Mueller beforehand at 608-963-9820. She encourages people wanting to donate to bring items in early “so we can judge how we are going to sell items.”

Mueller said the last two to three years gift certificates have been some of the biggest items along with donations of meat, cheese and baked goods. She said any donations have to be new and no live animals, fish and game must come from licensed farms. Mueller said “farm night” where mainly farm items are listed for auction will be the Jan. 23 evening session.

Volunteer Coordinator Kathleen Genz said volunteers are needed to help as cashiers, people to answer phones, showing items, typist and other positions. Anyone looking to volunteer can contact her by phone at 608-393-5879 or email at

Mueller said the auction is something the community looks forward to every year to support the local community’s multiple non-profit organizations.

“Just ask anybody that gives the reason we give is because it stays in the community,” she said. “It’s a lot of fun. The main thing is they know the money is staying here.”

Follow Erica Dynes on Twitter @EDynes_CapNews or contact her at 608-393-5346.