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Next week is “National Travel and Tourism Week,” and while no one in the Dells needs a reminder that tourism season is almost upon us, the Wisconsin Dells Visitor and Convention Bureau is offering its members — and anyone else interested — a preseason tune-up with the first-ever National Tourism Summit on May 5 at Ho-Chunk Gaming Wisconsin Dells.

The summit will offer a day of tourism-oriented seminars — examining everything from augmenting a business’s social media efforts to improving memory — a mid-day “marketplace” of Dells-area businesses and the Bureau’s monthly “member mixer” at day’s end.

The summit also will serve to inform attendees of “the latest in (tourism) industry trends and forecasts, and fundamental pieces of marketing, public relations and business development,” according to the event brochure.

“We’ve got a good mix of stuff,” said Lisa Beck, the Bureau’s member and community relations manager. “We are a marketing organization, but we felt like there was a need for the Bureau to offer educational opportunities for our members, that might help them grow professionally because we want them to be at their best.”

The fee for the one-day event, if you register by this Friday, is $60 for WDVCB members and $75 for non-members. After Friday, the fee is $85 for members and $100 for non-members.

The day-long series of sessions will feature several web- and social-media oriented “breakout” sessions, including “The Art of the TripAdvisor Reply,” “Social Media Crisis Management” and “The Social Media Tsunami and Your Business: The Basics and Beyond.”

Other topics of discussion will include “Internal Customer Service as a Means to Excellent External Customer Service” and “Train Your Brain for Success (Sales) and Memory Training.”

The sessions will be divided by a lunch and a two-hour “Marketplace Expo” featuring Dells-area businesses, with a goal of “really showcasing what members have to offer to other members, business to business,” Beck said.

Anyone “who is interested in tourism” could benefit from attending the event, Beck said. “It’s all educational stuff, it’s affordable, you get a lunch and you can network with people in the area,” she said.

To register or for further information, contact Beck at 608-844-809 or email her at