The plan commission for the Wisconsin Dells approved the use of a coffee roaster for Jordan Heesch of Bella Goose Coffee at the shop’s planned new location on Eddy St. The plan commission unanimously approved the roaster during a meeting Dec. 10.
Bella Goose is currently operating out of the Riverfront Terrace at 27 Broadway St., Wisconsin Dells. The coffee shop will have two new locations, with the 744 Eddy St., Wisconsin Dells location serving as a "craft roasting experience," according to Allison Heesch. The location will offer coffee beans, tours, demonstrations, teach individuals how to roast coffee at home, and sell limited batches of coffee. It will not have a full menu.
The coffee shop will open it's new cafe location in the spring of 2019 with a full menu at 216 Washington Ave., Wisconsin Dells, next to Mauer's Market IGA.
The use of a roaster requires a conditional use permit from the city as the roaster can potentially give off odors that are considered a nuisance. Although Bella Goose operated for about seven years from a location next to Timber Falls “without any complaints” regarding odors according to Heesch, the shop did not previously have a conditional use permit.
“We want to honor local code requirements,” Heesch said. “We want to move downtown and be a part of the development of downtown.”
Although Heesch acknowledged to the plan commission and the zoning office that the roaster could produce odors, he claimed that Bella Goose’s process for roasting gives a “popcorn smell with a bit of sweetness,” and that the shop does not roast the beans to the point where oils come to the surface that give off the more unpleasant odors.
“Significant odor and smoke comes from darker roasted beans… when roasted past a certain temperature that pulls oils to the surface,” Heesch said. “How we roast and process from the raw state to browning and grounding (the beans) and being able to serve them… falls more into the line of craft coffee with practices… (such as) a lower temperature to make sure the flavor is optimal.”
To minimize the amount of smell and smoke produced during the roasting process, Heesch said the coffee shop will install a venting system that pipes the exhaust from the roaster to the second floor of the building before venting outside.
“If something changes then we’ll have to work together to fix it… (but) what they were doing before is probably going to be a nice addition to the downtown,” said Chris Tollaksen, planning and zoning administrator for the city of Wisconsin Dells.